Before the Build 1/2

This is the first part of our discovery session where you share your business goals—who you are as a brand, who you want to talk to, and why anyone should care.

The goal of this session is to make sure that there's alignment in:

The information you provide below will be our basis in developing the strategy and the content needed for your website to work.

Company Story, Vision, Mission & Product

For many companies, a mission-vision is a generic statement that gets lost in the weeds of the website. But for the companies that take it seriously, this can drive every aspect of business into a more positive light. 


Please share yours below.

Company Story, Vision, Mission & Product

The Onliness Statement


This is a positioning statement tool that forces you to concisely formulate the radical differentiation of your company vs. its competitors.


This focal point is not only essential for communication; it also defines your ideal strategy.


What, How, Who, Where, Why, When

The onliness statement

For a detailed guide in developing your Onliness Statement, visit this post.

Target Audience

To find your audience, ask yourself this question: Who is enrolled in where I would like to go, needs what I do, and will pay money to have this problem solved?

Marketing is not about market share. Marketing is about how we humans talk to other humans in a way that earns their trust, gains their excitement, and lets us gain enrollment so they can change the way they want to change. - Seth Godin

Target audience

The Offering; Communication Objectives; Important facts

If you want people to notice your offer in a sea of attention grabs, you’ve got to be special. That means that you’ve got to provide something really new, or at least present it that way.

We each have more to offer than the world expects. And growth is something we’re capable of, as soon as we’re committed to seeing what we can contribute. - Seth Godin

The Offering; Communication Objectives; Important facts