Core Offer
Upgrade
You don’t have a clear core offer.
You’re doing real work, but it still feels like trial and error. Revenue depends on effort, not repeatability, and every month feels slightly different.
What you do NOT need
• A rebrand
• A new logo
• A business coach
• More ideas
Do THIS to upgrade
List your last 10 paying customers.
Create 3 columns:
Customer | Problem You Solved | Why They Actually Paid
Now look for patterns:
• Same problem?
• Same industry?
• Same urgency?
• Same budget range?
If you can’t describe your most common customer in one clear sentence, you don’t have clarity yet.
Now write this:
“We help _______ who struggle with _______ achieve _______.”
Test it in your next 5 sales conversations.
If it feels awkward, refine it.
Digitally Driven, Wonderfully Human
Post205, Inc
© 2026
Hey — It's Toffer.
I spent over a decade in tech—building websites, systems, and automations.
Running my own business taught me this: if I can’t understand it from a notebook, it’s too complicated.
When you’re too big to wing it but too small to have layers of management, the right tools should keep the business moving without always pulling you in.
Post205 builds systems and dashboards that handle repeatable work so you can step away and let the business keep moving.
