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Advertise Stage

Where You Stand

Based on Philippine Business Data

~18–22% actively pursue growth.

You’re investing time or money to generate demand. You’re no longer operating passively.
quick note
This is based on typical growth constraints at this level. Not every bottleneck or breakthrough will apply equally. Use this as a directional check as you work toward consistent lead flow.

Product

The goods, services, and results you deliver to the customer
bottleneck
Paying customers have higher expectations, product is unreliable and not good enough.
breakthrough
Fix it — even if it’s not scalable yet.

If you have to jump over the moon for your customer, then jump.

Marketing

How you tell people about your stuff
bottleneck
Lead flow is inconsistent.
breakthrough
Prioritize advertising daily.

Live by the Rule of 100: 100 calls, 100 dials, 100 minutes on social media, or 100 minutes of posting daily.

Then get in a room where referrals are built into the structure. BNI does that. I’m part of the Taguig Region (500+ business owners). We meet 7AM this coming Tuesday on Zoom. It’s free, but by invitation. List Toffer Lorenzana as your inviter.

Sales

How you get people to give you money for your stuff
bottleneck
Sales conversion are inconsistent.
breakthrough
Nail down a script for setting and closing.

Customer Service

How you increase the likelihood customers rate highly, buy again, and refer other customers
bottleneck
Paid customers have higher standards & complain more.
breakthrough
Learn to deal with disappointed customers.

Get testimonials from happy customers.

Info Tech (I.T.)

How you gather, store, analyze, and display information
bottleneck
You have no money to afford tech.
breakthrough
Use free tech (e.g. Google Workspace) and get free trials/credits for starter softwares.

Get a free landing page (Carrd, Google Sites) for your marketing page. Subscribe to a starter/free CRM (HubSpot, Zoho, or Airtable) and POS (Xendit + Airtable or Paymongo + Shopify)

Recruiting

How you find and hire people to work for your company
bottleneck
Too much work for part-timers.
breakthrough
Convert part-timers to full-timers, make public posts, or run ads on job boards to get full-timers.

Human Resources

How you decrease the likelihood of regular employees sue you
bottleneck
You have full-timers but structures like contractors.
breakthrough
Setup 1–2 key employees (properly registered).

Everyone else = contractors w/ clear scope + invoices.

Finance

How you report and manage your money
bottleneck
You don’t keep track of money or have a way to pay taxes.
breakthrough
— Set up an accounting system.
— Always set aside money for BIR.
— Check your bank account every day.

Bottom line

What you prioritize your resources to achieve
bottleneck
New customers are inconsistent.
breakthrough
Let more people know about your stuff.
Digitally Driven, Wonderfully Human

Post205, Inc

 © 2026

Hey — It's Toffer.


I spent over a decade in tech—building websites, systems, and automations.


Running my own business taught me this: if I can’t understand it from a notebook, it’s too complicated.


When you’re too big to wing it but too small to have layers of management, the right tools should keep the business moving without always pulling you in.


Post205 builds systems and dashboards that handle repeatable work so you can step away and let the business keep moving.

Toffer Lorenzana

Founder — Post205