You're in the...
Advertise Stage
New customers are inconsistent.
You’re no longer guessing. People are paying but not regularly.
Some weeks are busy. Some weeks are quiet.
That stop-start pattern is the defining signal of this stage.
Below is a breakdown of each business function, the constraint that typically appears here, and what to focus on next.
Product
Paying customers expect more, and the product still breaks under pressure.
Don’t rebuild yet. Fix what’s causing the most complaints—even if the solution isn’t scalable.
Do whatever it takes to keep paying customers happy for now.
Marketing
Lead flow is inconsistent.
Make promotion a daily habit.
Set a rule: show up every day—calls, messages, posts, conversations.
Consistency matters more than polish.
Sales
Some deals close easily, others stall or fall apart.
Write down what works when deals do close.
Use a simple script for setting calls and closing, and stick to it until results stabilize.
Customer Service
Paid customers have higher expectations and complain more.
Learn how to handle disappointment calmly.
Fix real issues, acknowledge frustration, and actively collect testimonials from customers who are happy.
Information Tech (IT)
You don’t have the budget for paid tools yet.
Use free or low-cost tools: Google Workspace, basic website hosting, free trials, and starter CRM or POS tools.
Only pay once usage is consistent.
Recruiting
There’s too much work for part-time help.
Decide what needs consistent ownership.
Convert reliable part-timers into full-time roles if possible, or post clearly defined roles in local job groups and platforms.
Human Resources
You have people helping, but expectations are unclear.
Define working arrangements clearly—role, pay, output, and schedule. Keep it simple, written, and understood by both sides.
Finance
Money comes in, but tracking is loose.
Start basic bookkeeping. Get an accountant.
Track income and expenses weekly, set aside money for taxes, and regularly check cash flow so surprises don’t derail you.
Bottom line
The business works but growth keeps stopping and starting.
Let more people know about your stuff.
Once lead flow becomes consistent, you’ll uncover the next real bottleneck.
Digitally Driven, Wonderfully Human
Post205, Inc
© 2026
Hey — It's Toffer.
I spent over a decade in tech—building websites, systems, and automations.
Running my own business taught me this: if I can’t understand it from a notebook, it’s too complicated.
When you’re too big to wing it but too small to have layers of management, the right tools should keep the business moving without always pulling you in.
Post205 builds systems and dashboards that handle repeatable work so you can step away and let the business keep moving.
