You're in the...
Improvise Stage
Nothing is happening yet.
You’re at the first stage of the business journey.
There’s no bottleneck to fix—because there’s nothing running yet.
Below is a breakdown of each business function, the constraint that typically holds founders back at this stage, and the fastest way to move out of it.
Product
You don’t have anything to sell yet.
The goal at this stage is research.
Create something simple and give it away for free so real people can react to it.
Marketing
No one knows about your work yet.
That’s normal.
Start telling people about the free thing you made—friends, communities, conversations.
Awareness comes before demand.
Sales
You don’t know how to sell yet.
You don’t need to.
Invite people to try what you’ve made for free and pay attention to how they respond.
This is how selling starts.
Customer Service
You don’t have customers yet.
You have testers.
Help them personally, listen carefully, and notice where they get confused or stuck.
Their questions tell you what to improve.
Information Tech (IT)
You don’t need systems or software yet.
You just need the basics:
— a computer
— internet
— email or messaging
— and a simple way to share what you’ve made.
That’s enough to begin.
Recruiting
There’s no team to hire yet.
Your job right now is to increase your own capacity—to learn, to try things, and to do the work yourself until patterns start to emerge.
Human Resources
You’re not protected as a business yet.
Once money starts coming in, create a basic legal entity to separate your personal life from your business. Not before.
Finance
Your personal money & business money are mixed.
When you start earning, open a business bank account and track expenses. Keep it simple.
Bottom line
Nothing happens without feedback.
Get people to try your stuff for free.
Digitally Driven, Wonderfully Human
Post205, Inc
© 2026
Hey — It's Toffer.
I spent over a decade in tech—building websites, systems, and automations.
Running my own business taught me this: if I can’t understand it from a notebook, it’s too complicated.
When you’re too big to wing it but too small to have layers of management, the right tools should keep the business moving without always pulling you in.
Post205 builds systems and dashboards that handle repeatable work so you can step away and let the business keep moving.
