You're in the...
Monetise Stage
Your business makes no money (yet).
You’ve moved past ideas and free experiments. What’s missing now is conversion.
You’re at the stage where a business should start paying you, but hasn’t done so consistently yet.
Below is a breakdown of each business function, the constraint that usually shows up at this stage, and the fastest way to move forward.
Product
You have something people are interested in, but it’s not clearly sellable yet.
Your goal now is to turn what worked for free users into a version 1 product—good enough to charge for, even if it’s imperfect.
Marketing
People don’t know you have something they can pay for.
Start telling people—clearly—that you offer a paid solution.
Use simple posts, direct messages, or free ad credits to let the right audience know you’re open for business.
Sales
You still don’t know how to sell. That’s normal.
Use results from people you helped for free as proof. Offer to solve a specific problem for money and keep the conversation simple.
Customer Service
Free users didn’t fully use or appreciate what you gave them.
Talk to them. Ask where they got stuck, what felt confusing, or what they expected but didn’t get.
These gaps reveal what needs to change before charging.
Information Tech (IT)
You don’t have basic tools yet.
Set up only what’s necessary—email, social media, simple documents, and basic software.
Stick to free tools and learn from what other small operators are already using.
Recruiting
You don’t have enough time or skill to do everything yourself.
Ask people you trust for help or use freelancer platforms to fill short-term gaps.
Don’t build a team yet—just buy time or skills when needed.
Human Resources
You’re paying freelancers but not getting consistent results.
Create clear expectations before work starts.
Agree on scope, deadlines, and outputs so effort turns into usable results.
Finance
You don’t have a reliable way to collect money yet.
Set up a simple payment processor. Run an actual transaction. Collect a deposit.
This turns activity into a real business.
Bottom line
Interest isn’t the same as income.
Make your first sale.
Once money starts coming in—even inconsistently—you’ll unlock the next set of problems worth solving.
Digitally Driven, Wonderfully Human
Post205, Inc
© 2026
Hey — It's Toffer.
I spent over a decade in tech—building websites, systems, and automations.
Running my own business taught me this: if I can’t understand it from a notebook, it’s too complicated.
When you’re too big to wing it but too small to have layers of management, the right tools should keep the business moving without always pulling you in.
Post205 builds systems and dashboards that handle repeatable work so you can step away and let the business keep moving.
