May K ka ba?

Kagat — something that bit you so hard you can’t let it go

Kwento — the job you just left but now turn into a business

Kirot— a pain you personally experience.

Kagat

Kagat isn’t just something you like or really, really like. Kagat is work you are still willing to do even after the excitement fades. It’s the thing that got under your skin and stayed there. If you can find that, starting a business around it might be worth a shot.

Kwento

Kuwento is tricky because the story often goes like this: you quit your job and then turn that same job into a business.

Great story. But you have to ask yourself if you’re willing to do the same work again with more responsibility, more work, and possibly less income for a loooong time.

If yes, then it’s worth a shot. In fact, this is one of the most proven ways to make money, because the economy has already shown that people are willing to exchange money for that specific work.

Kirot

Kirot is one of the biggest drivers. For example, if you’re lactose intolerant but love milk tea, and every cup leaves you feeling terrible after, that’s a kirot.

Deep knowledge of the prospect is paramount for creating exceptional products. You can get that knowledge by doing tons of research, or by being the prospect yourself. There’s a visceral feeling when someone truly understands the kirot their customers are going through — because they’ve probably lived with that same kirot for years.

Your K becomes your p*tch.

If your reason for starting the business is kagat, you talk about the thing that stuck with you.

If your reason is your kwento, you talk about your years of experience.

If your reason is kirot, you talk about the problem you personally went through.

If you want to build a business that actually makes money, your pitch should be why you care about this kirot, kuwento, or kagat.